MAHGUL is critically acclaimed as one of today’s most exciting fashion brands, having debuted at the prestigious PFDC Sunsilk Fashion Week platform in 2013. The brand is best known for it's edgy, avantgarde interpretation of Pakistani design. Their vision is for each creation to juxtapose elements of fine art with high end fashion by using traditional hand work techniques across a range of unconventional embellishment, materials and 3D embroideries.
The brand has showcased consistently at the coveted PFDC fashion platforms and has been nominated four times in a row for Pakistan’s premier fashion honor, The Lux Style Award, as the country’s Best Emerging Talent and in 2016 for Achievement in Fashion Design, Luxury Pret (2016, 2017) and Achievement in Fashion Design, Bridal (2017). The brand has also been named among Pakistan’s best fashion brands by both Vogue and Elle India.